Updating your site on a regular basis is good, but sometimes it is hard to know what to write. Here are some pointers.
- What have you sold this week
- Why did the person buy? What are they going to be doing with xyz. Meaning that people buy for lots of reasons, often not the one you thought!
- Have you a new product or service, or made a change.
- Remember your audience, if your new thing is technical, then write appropratitly. On the other hand if the person buying isn’t technical assume you are telling a family relative!
- Remember benefits, not features and not from your point of view.
- Perhaps your article is a comment on something that is happening in your sector. Create discussion!
- Perhaps the best person for website updates is not the boss, but the person in sales or development. Dell computers have department bloggers and twitters, and these have been very good for the company.
- And once written get someone else to read it and if needed print it out, you will see mistakes easier.
Need to know more?
Or want Moving Up Media to give you a report on your current website ?
Talk to Andy on 01733 341525
