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INTERNET BUSINESS MYTH 05: EMAIL MARKETING IS FOR SPAMMERS!

andy@movingupmedia.co.uk — Tue, 01 May 2012 13:20:52 +0000

There is tons of spam out there! That I agree with, but they is also a lot of good information emails being sent as well.
As with any advertising or communication, it is talking to your audience in the correct manner.
I send these emails to educate you, and to make you aware we know a bit about the Internet.
If I started sending blatant, ‘buy this now’ emails you would soon get bored and never become a client.
The companies that do well with email marketing learn to help, educate and communicate with their customers.

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INTERNET BUSINESS MYTH 04: THERE’S A FORTUNE TO BE MADE IN SOCIAL MEDIA!

andy@movingupmedia.co.uk — Thu, 26 Apr 2012 13:15:08 +0000

Good money can be made from any advertising mechanism. That’s why print is not dead!
Getting the right message to the right people is the art.
Social Media if done well can mean you reach a huge targeted market, but it is not a quick fix.
Cottage industries and global companies both do well on Facebook, because they understand their customers.
Likewise, LinkedIn and Twitter also work if you remember to ‘go where your audience is’.

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INTERNET BUSINESS MYTH 03: WEB DESIGN IS EASY!

andy@movingupmedia.co.uk — Tue, 24 Apr 2012 13:10:24 +0000

Currently there are a few companies like ’1&1′ advertising DIY websites for business.
I have met a few people that have used these sites and have found them hard to complete and looking as they want.
The Internet, like any sector, has a skill set needed to complete to the necessary standard.
My concern is companies using these services to ‘save a few quid’ are actually doing more harm because, to the untrained eye, mistakes are made.

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INTERNET BUSINESS MYTH 02: THE INTERNET WON’T OR CAN’T HELP MY BUSINESS!

andy@movingupmedia.co.uk — Thu, 19 Apr 2012 13:05:37 +0000

I have yet to come across any business that couldn’t, with the right process, benefit from the Internet.
Even the most referral based business needs a point of reference.
There is a time in any business life were details are needed for new or existing clients.
Very niche business types have been known to flourish on the Internet. I know a guy that sells ‘Victorian clothes’ for children and makes a living from it!

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INTERNET BUSINESS MYTH 01: GOOGLE AD’S (PPC) COST A FORTUNE AND DON’T WORK!

andy@movingupmedia.co.uk — Tue, 17 Apr 2012 09:15:27 +0000

The simple answer is Google Ads can work if done right.
Don’t be vague, i.e, lots of money is wasted on vague or ill thought through phrases.
Don’t sponsor ‘window cleaner’, if you are a window cleaner in Cambridge. Sponsor ‘window cleaner Cambridge’.
Work out how much your customer acquisition is.
I use a rule of thumb for every £1 I spend I want £10 back.
And if you think I can’t do this, ask someone that has!

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WEB DESIGN & CUSTOMERS : Part 6 : YOUR POTENTIAL CUSTOMERS EXPECTATIONS

andy@movingupmedia.co.uk — Tue, 20 Mar 2012 13:30:25 +0000

YOUR POTENTIAL
CUSTOMERS EXPECTATIONS

Does the user land on the page with the thing they were looking for?
What’s your market? Are you Aldi or Harrods? Your site and branding should be pitched right.
Do you answer people’s concerns? If you do boiler repairs, I want to know how quickly you can arrive.
If you sell a product, perhaps clothing, how does it fit? Demonstrate or picture the product from behind.
Don’t use a bought template or cheap online site creation tool if you are a premier service.

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WEB DESIGN & CUSTOMERS : Part 5 : CALL TO ACTIONS

andy@movingupmedia.co.uk — Thu, 15 Mar 2012 13:25:47 +0000

CALL TO ACTIONS

What to do next ! Lots of sites don’t have a clear buying path.
If you accept phone orders, have a nice big phone number top right of every page.
If you’re a service company have clear packages, consider an options grid.
If you are bespoke, what’s the process, what happens next.
If you have departments, who is best to talk to or contact.

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WEB DESIGN & CUSTOMERS : Part 4 : WHAT STOPS CUSTOMERS FROM BUYING FROM YOU

andy@movingupmedia.co.uk — Tue, 13 Mar 2012 13:20:04 +0000

WHAT STOPS CUSTOMERS
FROM BUYING FROM YOU

Distrust! Get someone who will give you an honest opinion of your site.
No phone number or address? Whatever you sell people will need to ask questions.
Delivery time, returns policy, guarantees, postage costs. Virtually anything you can think of needs to be answered.
Forcing people to register on the site.
PayPal, credit card or both? Make it easy for a customer to buy your product or service.
And finally, how much? Of course it may be hard to give a price, but perhaps quote a guide or starts from price.

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WEB DESIGN & CUSTOMERS : Part 3 : CAN THE CUSTOMERS BUY NOW?

andy@movingupmedia.co.uk — Thu, 08 Mar 2012 13:15:09 +0000

CAN THE CUSTOMERS
BUY NOW?

Do you have a ‘buy now’ button?
Can I book on the course, reserve the room, etc, right now?
Customers book at funny times, so can they buy in the middle of the night?
Can they pay online. Any business can have a PayPal account; that means your customer can use credit cards even if you don’t have the facilities.
If you can take Visa, etc, does it say so on your website? Can they phone through an order?

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WEB DESIGN & CUSTOMERS : Part 2 : TOO MANY PRODUCTS

andy@movingupmedia.co.uk — Tue, 06 Mar 2012 13:10:00 +0000

TOO MANY PRODUCTS

E-commerce sites sometimes suffer from too many products, leaving the customer bewildered.
Make sure you have ‘search’ on your site, ideally allowing for spelling mistakes.
Make sure your product has a proper name and not just a product code.
Give the product a good description. It helps greatly with Google placement.
Too many products confuse Google.

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