WHY IT SHOULD BE YOU AND NOT AN ACTOR
Depending on what you are putting across comes better from what is perceived as a real person.- With a few goes you get better really quick. You know your subject better than anyone else.
- The viewers perception is that you are more likely to be telling the truth!
- If you are going to be running a series of videos, then ideally you want the same person in them. Yes, you maybe able to get a ‘regular person’, but it should be you!
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WHAT TOO SAY!
Introduce yourself, name and company and what you are going to say and why.- Make sure you mention benefits not just features.
- Educate, don’t sell. The user will be watching because they want to learn not be sold too.
- Answer questions. What do you get asked most about your product or services? Answer questions or concerns you get asked often.
- Make sure the user knows what to do at the end of the video, for instance “buy now” or “ring the number on the screen”.
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TIPS FOR YOUR FIRST VIDEO
Write a script. Don’t try and adlib. You may think you know your subject really well, but once the camera starts recording you get nervous and stumble.- Practice using your phones camera. This helps you iron out your script.
- Plain clothing, no fancy patterns. Unless your a clown!
- Don’t waffle, keep it short, better to do 3 two minute videos than one 6 min video.
- Have a prop or something visual, you just talking will get boring.
- Make sure you have a clear call to action at the end of the video.
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VIDEOS HELP SALES
American site ‘Zappos’, sales increase by 6% to 30% when a product has a video (bought by Amazon for $1.2 billion).- A video can show the product being used and how to use it.
- Demonstrations confirm in the mind of the potential buyer "it does what it is supposed to do", and more importantly how easily it is done.
- Putting people on camera makes you and your team real to your customers.
- A video of yourself, say if you are driving instructor or lawyer for instance, can instill confidence in you.
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People buy people and increasingly people are looking for the human side of a brand to relate to.- Google owns and obviously loves YouTube.
- YouTube is the 2nd most popular search engine in the world.
- Even a simple but informative video can go a long way.
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If you sell products then updating is easy because new products.- If you only sell one product or service. Think of different ways to present that information.
- Take a video of one of your customers using and endorsing your product or service.
- A flip cam video can build credibility as it has the effect of feeling real.
- Don’t forget the power of testimonials or reviews. It has been part of amazon from very early on.
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With social media news spreads a lot quicker, these days but make sure you still add news to your site.- Ideally make it keyword rich if you can.
- Include pictures, and make sure they are labelled and the image name is keyworded.
- Keeping even simple record of news is great way of building up content. Google likes a site that is worked on often. And bonus points are given for having historical information.
- WordPress sites can be updated from a smartphone, with pictures and text. It literally takes a moment to do
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Twitter is a great way of putting content on to your site.- WordPress makes it very easy you to plugin into your Twitter and show your latest tweets instantly.
- Facebook comments can also integrate with your site. Meaning that your fans can be the ones adding content to your site.
- There are literally 100′s if not 1000′s of pluggins for WordPress that allow you interact with users, allowing to review, ask questions and interact with you and your website.
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Google likes up to date relevant content.- It gives preference to websites that have meaningful up to date content.
- Your customers like to see your latest developments, it shows progress and that you take your business seriously.
- If you have trouble thinking of items to update your site with, ask your staff or customers, they often come back with ideas you wouldn’t have thought off.
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Do you have a video of your product on YouTube
Reviews and demonstrations by you or by a trusted partner on YouTube give customers confidence in your products.
Google owns YouTube so by being on both gives you another tick with google.
Do you have product on eBay?
If your product is one that someone buys more than once, a sell on eBay means you have another person on your database.
If you are selling business to business don’t forget Linkedin it allows you to spread the word about you products, but also people can search for products and services.
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