WHY IT SHOULD BE YOU AND NOT AN ACTOR

• Depending on what you are putting across comes better from what is perceived as a real person.
• With a few goes you get better really quick. You know your subject better than anyone else.
• The viewers perception is that you are more likely to be telling the truth!
• If you are going to be running a series of videos, then ideally you want the same person in them. Yes, you maybe able to get a ‘regular person’, but it should be you!

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WHAT TOO SAY!

• Introduce yourself, name and company and what you are going to say and why.
• Make sure you mention benefits not just features.
• Educate, don’t sell. The user will be watching because they want to learn not be sold too.
• Answer questions. What do you get asked most about your product or services? Answer questions or concerns you get asked often.
• Make sure the user knows what to do at the end of the video, for instance “buy now” or “ring the number on the screen”.

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TIPS FOR YOUR FIRST VIDEO

• Write a script. Don’t try and adlib. You may think you know your subject really well, but once the camera starts recording you get nervous and stumble.
• Practice using your phones camera. This helps you iron out your script.
• Plain clothing, no fancy patterns. Unless your a clown!
• Don’t waffle, keep it short, better to do 3 two minute videos than one 6 min video.
• Have a prop or something visual, you just talking will get boring.
• Make sure you have a clear call to action at the end of the video.

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VIDEOS HELP SALES

• American site ‘Zappos’, sales increase by 6% to 30% when a product has a video (bought by Amazon for $1.2 billion).
• A video can show the product being used and how to use it.
• Demonstrations confirm in the mind of the potential buyer "it does what it is supposed to do", and more importantly how easily it is done.
• Putting people on camera makes you and your team real to your customers.
• A video of yourself, say if you are driving instructor or lawyer for instance, can instill confidence in you.

Need to know more?
Or want Moving Up Media to give you a report on your current website ?

Talk to Andy on 01733 341525 or reply to this email